Emma Finney co-founded So Jewellery together with her partner Jon Tompkins 8 years ago, having spent the previous decade building a successful retail business selling sterling silver jewellery and gifts to discerning customers in Surrey.

This constant insight into what customers want, what impresses them and what brings them into your store time and again, might account for why, since it's launch, So Jewellery is enjoying such success as a sought-after silver jewellery brand.

Brand of the Year and Supplier of the Year Finalists at the prestigious Jewellery Awards, So Jewellery has been Highly Commended in the Premium/Luxury Category at the Gift Association's Gift of the Year Awards and nominated a Hot 100 Business Bigshot with Professional Jeweller Magazine - all great testaments to the the company's growing popularity as a highly desirable silver jewellery brand.

So Jewellery's clean, modern branding and trademark packaging have earnt the brand a well-deserved reputation as the ultimate in affordable luxury. Across the ranges there are currently over 200 designs of silver earrings, silver pendants, silver rings, silver bracelets and silver cufflinks which is ever-evolving.

Each purchase can be accompanied by a Special Occasions Care Card which adds a personalised touch to your gift. From Happy Birthday to Anniversary, Congratulations to Thank You, Christening to Confirmation, 18th to 21st Birthday, Graduation to With Love from Me to You, we have most occasions covered!